A calm expression of refined living.

About

Seventeen On Orange is a boutique residential project located on the stately Oranje Nassaulaan in Amsterdam Oud-Zuid.

An exclusive collection of four residences, designed with a focus on quiet luxury, refined living, and timeless architecture.

This is not a standard redevelopment, but a carefully considered total concept. The building is fully reconstructed with respect for its original character, while the interiors are designed to an international high-end standard by The Grand Interior.

Every aspect, from spatial layout to material selection, has been approached with precision and intention. Natural stone, bespoke woodwork, bronze accents, and layered lighting create a warm, understated elegance throughout.

The residences are delivered turn-key, offering a seamless living experience defined by comfort, quality, and detail.

The Residences

Seventeen On Orange comprises four distinctive homes, each with its own character yet sharing a consistent design philosophy.

Each residence is thoughtfully designed to maximize space, light, and privacy, while maintaining a cohesive aesthetic of calm sophistication.

Collaboration

ICON Investment Group provides the project structure and investment strategy, bringing clarity, stability, and a long-term vision to the development.

Responsible for the development and realization, STRM combines technical expertise with a commitment to quality, ensuring a seamless execution from concept to completion.

An internationally oriented design studio, responsible for the refined interior concept. Their work is defined by timeless aesthetics and a strong sense of balance and detail.

With a deep understanding of the
high-end residential market, Ter Haar Makelaars provides tailored guidance throughout the entire sales process defined by discretion, expertise, and a personal approach.